Message-ID: <32226780.1075856743693.JavaMail.evans@thyme>
Date: Tue, 25 Apr 2000 06:59:00 -0700 (PDT)
From: faizs@texaco.com
To: 114463.3226@compuserve.com, adam.borison@us.pwcglobal.com, 
	alberto.micalizzi@sda.uni-bocconi.it, atriantis@rhsmith.umd.edu, 
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	lenos@ucy.ac.cy, lgc@roce-inc.com, martha_amram@sdg.com, 
	timothy.luehrman@us.pwcglobal.com, tomcopeland@monitor.com, 
	vince.j.kaminski@enron.com
Subject: Real Options - A Management fad?
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Not sure whether you've come across the attached article in the latest
Economist?!

 <<Fading_Fads.pdf>>
If the stated survey claim is true (and BTW I don't agree with their
definition of "real options analysis"), the "message" doesn't seem to be
getting across.  I personally don't think that ROA is a fad.  However, as
Tim Luehrman has stated, we have a major "language" and "practical
application" issue.

I certainly encourage rectifying the "hopeless" message of this article by
proposing a "counter-point" article in The Economist.  In my view, ROA isn't
everything, however, it provides a powerful nucleus for the creation,
protection, and delivery of value (Navigant - thanks for your focal chart!).
We should also learn from the lessons of the other so-called "management
fads"!!

Soussan Faiz
Texaco Inc.
(914) 253-4187





 - Fading_Fads.pdf